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    A Preface to Marketing Management Study Set 1
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    Exam 11: Pricing Strategy
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    Pricing a Product at the Average Price Charged by the Industry
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Pricing a Product at the Average Price Charged by the Industry

Question 43

Question 43

Multiple Choice

Pricing a product at the average price charged by the industry is called _____ and is popular for homogeneous products.


A) sealed-bid pricing
B) bundle pricing
C) odd-even pricing
D) going-rate pricing

Correct Answer:

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