Multiple Choice
A manufacturer utilizing an intensive form of distribution coverage:
A) usually produces products that require certain specialized selling effort or investment in unique facilities.
B) manufactures products that are characterized by low unit value and a high frequency of purchase.
C) severely limits distribution and provides intermediaries with exclusive rights within a territory.
D) limits the use of intermediaries to the ones believed to be the best available in the geographic area.
Correct Answer:
Verified
Correct Answer:
Verified
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