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    A Preface to Marketing Management Study Set 1
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    Exam 10: Distribution Strategy
  5. Question
    In _____ Distribution, a Manufacturer Limits the Use of Intermediaries
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In _____ Distribution, a Manufacturer Limits the Use of Intermediaries

Question 36

Question 36

Multiple Choice

In _____ distribution, a manufacturer limits the use of intermediaries to the ones believed to be the best available in a specific geographic area.


A) extensive
B) geo-demographic
C) intensive
D) selective

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