Multiple Choice
A manufacturer utilizing an exclusive form of distribution coverage:
A) manufactures products that are characterized by low unit value and high frequency of purchase.
B) attempts to gain exposure through as many wholesalers and retailers as possible.
C) severely limits distribution and intermediaries are provided exclusive rights within a territory.
D) limits the use of intermediaries to the ones believed to be the best available in the geographic area.
Correct Answer:
Verified
Correct Answer:
Verified
Q4: Which of the following is an advantage
Q10: Which of the following views of distribution
Q14: _ involves offering products and services in
Q24: Which of the following is true of
Q32: A retail cooperative organization,a wholesaler-sponsored voluntary chain,and
Q60: Which of the following is a store-based
Q61: An administered vertical marketing system is exemplified
Q81: _ stores are an example of exclusive
Q84: Which of the following vertical marketing systems
Q86: _ are used in organizational markets when