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Kinglinks, a Cereal Manufacturer, Wants to Promote Its New Line

Question 74

Multiple Choice

Kinglinks, a cereal manufacturer, wants to promote its new line of protein bars to its target audience using a nonpersonal form of communication. Kinglinks is least likely to rely on _____ as a means of communication.


A) advertising
B) sales promotion
C) public relations
D) direct marketing

Correct Answer:

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