Identifying Huge Consumer Demand, Jumpstart Inc

Multiple Choice

Identifying huge consumer demand, Jumpstart Inc., an automobile manufacturer, pioneered the production of battery-operated cars. The product met with initial success in the market leading Jumpstart Inc. to increase production in huge volumes. However, over a period of time, consumer needs evolved and consumers sought more sophisticated technology-driven cars, and the sales of these cars dropped heavily. This illustrates the _____ risk that was not considered during the idea screening phase.

A) functional
B) hierarchical
C) market
D) internal