Multiple Choice
Rita is a successful entrepreneur who owns a small coffee shop. She serves her customers her own homemade brew of coffee. Recently, she developed a new flavor of tasty brew and distributed free samples to her regular customers. She then sought their feedback on the new flavor. This is an example of _____.
A) brand positioning
B) test marketing
C) commercialization
D) brand retailing
Correct Answer:
Verified
Correct Answer:
Verified
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