Multiple Choice
After spending years on experimentation in developing a new MP3 player, Musique Inc. has finally launched its new product in the market. The company has assigned its best marketing managers to handle the launch. It has also employed an extensive marketing campaign with advertisements on television, newspapers, and billboards. In which of the following stages of the new product development process is Musique currently?
A) Concept testing
B) Product development
C) Test marketing
D) Commercialization
Correct Answer:
Verified
Correct Answer:
Verified
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