Best City Corp

Multiple Choice

Best City Corp. opened cell phone stores at nine locations in Manhattan to gauge consumer's reactions to them. These stores, called Best City Mobile, carried more than 80 cell phone brands from big manufacturers. Shoppers had the option to choose from seven cell phone carriers. Based on positive consumer reaction and the success of these stores, Best City Corp. opened stores nationwide. This is an example of _____.

A) product development
B) test marketing
C) project planning
D) idea screening