Which of the Following Will Most Likely Result in a Well-Designed

Multiple Choice

Which of the following will most likely result in a well-designed new product that is also economical?

A) Allowing top management to create the design for the new product
B) Using a cross-functional team in the development process
C) Using a skunkworks toward the end of the development process
D) Assigning the task of designing the product solely to marketers