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    A Preface to Marketing Management Study Set 1
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    Exam 4: Business, Government, and Institutional Buying
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    Organizational Buyers Follow the _____ Approach When a Routine Purchase
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Organizational Buyers Follow the _____ Approach When a Routine Purchase

Question 80

Question 80

Multiple Choice

Organizational buyers follow the _____ approach when a routine purchase changes in some way.


A) sole sourcing
B) straight rebuy
C) modified rebuy
D) new task purchase

Correct Answer:

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