Identify a Key Characteristic of Organizational Buyers in Lethargic Firms

Multiple Choice

Identify a key characteristic of organizational buyers in lethargic firms.

A) They have no interest in prescribing their role activities and hence accept their role as given to them.
B) They often demand that they be kept constantly advised of all new developments to develop and further their own role.
C) They seek to take charge in their role as buyer and have little commitment to company expectations.
D) They are extremely innovative and have a casual stance toward performing the expected role.