Rajiv Owns a Large Department Store

Multiple Choice

Rajiv owns a large department store. He identifies that he has to cut costs owing to an organizational crisis. He feels that if all the fluorescent light bulbs in the store were replaced with energy-efficient LED light bulbs, then he could save significantly on the cost of electricity. Identify the stage of the organizational buying process that Steven is currently in.

A) Purchase activity
B) Postpurchase evaluation
C) Organizational need
D) Vendor analysis