In the Context of Role Perceptions Affecting the Purchasing Process

Multiple Choice

In the context of role perceptions affecting the purchasing process of an organizational buyer, which of the following is true?

A) The larger the organization, the more likely that the buyer will have a greater perception of his or her own importance as against other members.
B) In a lethargic organization, individuals express a strong commitment to traditionally accepted behavior and behave accordingly.
C) A committed buyer in a lethargic organization would be the least likely to follow the norms of behavior expected by the organization.
D) The role perception of the buyer affecting purchase decisions is an organization-specific factor.