To Reflect the Increasing Emphasis on Achievement and Career Success

Multiple Choice

To reflect the increasing emphasis on achievement and career success in America, the marketing managers of Silicon Field Corp. released a series of advertisements showing the users of the computers designed by them as successful, pioneering professionals in diverse fields such as architecture, medicine, and environmental awareness. The advertisements were carefully designed to focus on customers, rather than listing out multiple capabilities of the company's computers. The advertisements also highlighted that Silicon Field's computers were the cheapest in the industry. In this scenario, the marketing managers at Silicon Field Corp. adapted the company's advertisements to incorporate the _____ in their marketing effort.

A) product orientation
B) product features
C) cultural values
D) skimming strategy