Multiple Choice
Which of the following is an example of social influences on consumer behavior?
A) Eva purchases a mini skirt after reading Seventeen, a magazine for teens, where a fashion editor writes that any teen who wants to be considered "in vogue" must wear short skirts.
B) The manufacturer of a line of aromatherapy candles markets its products through an exclusive chain of health and wellness stores across the country.
C) Ernie decides against buying a new dress for Easter as she is saving up for a designer gown she wishes to purchase later that year for her wedding.
D) Barath purchases a pair of Rough Terrain brand shoes instead of the Unisole brand because the Unisole shoes aren't within Barath's budget.
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Primary reference groups include:<br>A)college fraternity members.<br>B)members of
Q12: The amount of information a consumer has
Q26: Secondary reference groups include _.<br>A)family<br>B)close friends<br>C)spouse and
Q39: Groups that an individual looks to when
Q58: To reflect the increasing emphasis on achievement
Q59: With relevance to marketing, which of the
Q66: In terms of consumption decisions,middle-class consumers:<br>A)purchase quality
Q70: If a previously acceptable product for satisfying
Q76: Which of the following is an example
Q86: When purchasing a fire alarm system for