Which of the Following Statements About Product Involvement Is True

Multiple Choice

Which of the following statements about product involvement is true?

A) Product knowledge is unrelated to product involvement.
B) The level of product involvement with a product requiring routine decision is same as that of a product requiring extensive decision making.
C) Product involvement is independent of the group, marketing, and situational influences operating upon a potential consumer.
D) A consumer's level of product involvement will determine how quickly a purchase is made.