Multiple Choice
Which of the following statements is true with regard to the disconfirmation paradigm?
A) It applies only to the need recognition stage of the buying process.
B) It eliminates the role of consumer expectations prior to the purchase.
C) It combines prepurchase expectations and postpurchase satisfaction.
D) It negates the role of cognitive dissonance in the postpurchase phase of the buying process.
Correct Answer:

Verified
Correct Answer:
Verified
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