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    A Preface To Marketing Management
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    Exam 14: Portfolio Models
  5. Question
    The BCG Matrix Identifies _____ as Strategic Business Units (SBUs)that
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The BCG Matrix Identifies _____ as Strategic Business Units (SBUs)that

Question 15

Question 15

Multiple Choice

The BCG matrix identifies _____ as strategic business units (SBUs) that have a low share of a low-growth market.


A) cash cows
B) question marks
C) stars
D) dogs

Correct Answer:

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