As a Manager at Excitement Foods,Mark Is Responsible for the Firm's

Multiple Choice

As a manager at Excitement Foods,Mark is responsible for the firm's Kool'nKreamy brand of ice cream.Recently,he approved a proposal to test market new ice cream flavors.He is also considering the possibility of lowering the price of the ice cream and initiating a new advertising campaign.Mark appears to be a:

A) product development manager.
B) target market manager.
C) brand manager.
D) commercialization manager.