Question 1

Which type of self-regulation in advertising is characterized by the industry voluntarily working on the development, use, and enforcement of norms with some outside body?

Accepted Answer

A)  self-discipline 
B)  Pure self-regulation 
C)  co-opted self-regulation 
D)  negotiated self-regulation

Question 2

Regarding the advertising of alcoholic beverages on TV,

Accepted Answer

A)  advertisements should not be directed at persons under the legal drinking age. 
B)  a poll found that over half of those surveyed want beer and wine ads on the airwaves. 
C)  the brewing industry does not see a proposed alcohol ban as a threat. 
D)  the networks have gotten more lenient with what firms may get away with.

Question 3

Consumers have identified which of the following as major problems they have with business?

Accepted Answer

A)  lack of resolution of consumer complaints 
B)  inaccurate claims, packaging, and labeling 
C)  low quality goods and services 
D)  all of the above

Question 4

"King of Beers" and "Breakfast of Champions" are examples of

Accepted Answer

A)  False advertising 
B)  puffery 
C)  fraud 
D)  Beer commercials

Question 5

Consumer stakeholders as a group have substantially common interests and, therefore, can be considered to have similar goals, expectations, and strengths.

Accepted Answer

A) True 
 B)False

Question 6

Advertising Standards Canada is the not-for-profit industry body that aims to maintain community confidence in advertising by encouraging the integrity of advertising through industry self-regulation.

Accepted Answer

A) True 
 B)False

Question 7

Some advertisers have agreed to follow self-regulatory guidelines when addressing concerns regarding advertising to children.

Accepted Answer

A) True 
 B)False

Question 8

The practice of not telling the whole truth or deliberately not communicating information the consumer ought to have access to in making an informed choice is referring to which type of advertising abuses?

Accepted Answer

A)  ambiguous advertising 
B)  concealed facts 
C)  exaggerated claims 
D)  employ psychological appeals

Question 9

Consumer orientation is at the heart of the current marketing concept.

Accepted Answer

A) True 
 B)False

Question 10

One description of the evolution of business in North America identifies which of the following progressive pattern shifts in the orientation of business problems?

Accepted Answer

A)  product, marketing control, sales, and marketing 
B)  marketing, product, sales, and marketing control 
C)  marketing, marketing control, sales, and product 
D)  product, sales, marketing, and marketing control

Exam 11: Consumer Stakeholders: Information Issues and Responses

Which type of self-regulation in advertising is characterized by the industry voluntarily working on the development, use, and enforcement of norms with some outside body?

Regarding the advertising of alcoholic beverages on TV,

Consumers have identified which of the following as major problems they have with business?

"King of Beers" and "Breakfast of Champions" are examples of

Consumer stakeholders as a group have substantially common interests and, therefore, can be considered to have similar goals, expectations, and strengths.

Advertising Standards Canada is the not-for-profit industry body that aims to maintain community confidence in advertising by encouraging the integrity of advertising through industry self-regulation.

Some advertisers have agreed to follow self-regulatory guidelines when addressing concerns regarding advertising to children.

The practice of not telling the whole truth or deliberately not communicating information the consumer ought to have access to in making an informed choice is referring to which type of advertising abuses?

Consumer orientation is at the heart of the current marketing concept.

One description of the evolution of business in North America identifies which of the following progressive pattern shifts in the orientation of business problems?