Vanessa Has Been Assigned the Task of Creating an Effective

Multiple Choice

Vanessa has been assigned the task of creating an effective business message aimed at improving the productivity of the employees in her company. In the process of creating the business message, she studies the background of the employees, their needs, and priorities. To which step of the planning process for developing influential messages does Vanessa's action typically belong?

A) idea development
B) message structuring
C) audience analysis
D) message review
E) idea analysis