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    Services Marketing People
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    Exam 8: Designing and Managing Service Processes
  5. Question
    A Well-Planned Script Should Provide a Full Description of the Service
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A Well-Planned Script Should Provide a Full Description of the Service

Question 20

Question 20

True/False

A well-planned script should provide a full description of the service encounter and can, in itself, help to identify potential or existing problems in a specific service process.

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