Question 1

A marketing technique can be a trade secret.

Accepted Answer

A) True 
 B)False

Question 2

Go! is a handheld video game featuring races between imaginary creatures and vehicles. The graphics used in the game are protected by

Accepted Answer

A)  copyright law. 
B)  patent law. 
C)  trademark law. 
D)  trade secrets law.

Question 3

Trade names have the same legal protection as trademarks.

Accepted Answer

A) True 
 B)False

Question 4

A service mark distinguishes products used, or "put into service," by the government.

Accepted Answer

A) True 
 B)False

Question 5

Zoe invents "All for One," new business inventory control software, and applies for a patent. If Zoe is granted a patent, it will protect her product

Accepted Answer

A)  for ten years. 
B)  for twenty years. 
C)  for the life of the inventor plus seventy years. 
D)  forever.

Question 6

Caramello Chip & Cookie Corporation (4C) obtains, and gives its employees, a list of the customers of Sugar & Spice Sales, Inc. (3S). Under the law that applies to trade secrets, 4C's conduct is actionable provided

Accepted Answer

A)  consumers are confused. 
B)  4C's conduct is intentional. 
C)  4C uses the list. 
D)  4C does not have 3S's permission to use the list.

Question 7

Stormclouds Inc. makes and markets its U.S. patented Tempest Tablet in the United States. Squalls Ltd., a Chinese firm, begins making and marketing the same product in China as Outburst Pad without Stormclouds's permission. Squalls is

Accepted Answer

A)  not guilty of patent infringement. 
B)  guilty of patent infringement. 
C)  guilty of trademark infringement. 
D)  in violation of the America Invents Act.

Question 8

In 2012, Online Marketing Corporation registers its trademark as provided by federal law. After the first renewal, this registration

Accepted Answer

A)  is renewable every ten years. 
B)  is renewable every twenty years. 
C)  runs for the life of the corporation plus seventy years. 
D)  runs forever.

Question 9

Wendy works as a weather announcer for a TV station under the character name Weather Wendy. Wendy can register her name as a

Accepted Answer

A)  a certification mark. 
B)  a collective mark. 
C)  a service mark. 
D)  a trade name.

Question 10

Downloading software or music into a computer's random access memory without authorization is copyright infringement.

Accepted Answer

A) True 
 B)False

Question 11

A certification mark distinguishes products approved, or "certified," by the government.

Accepted Answer

A) True 
 B)False

Question 12

A trademark can be diluted by the use of a similar mark.

Accepted Answer

A) True 
 B)False

Question 13

The need to protect intellectual property is recognized in the Declaration of Independence.

Accepted Answer

A) True 
 B)False

Question 14

It is estimated that over 70 percent of the goods imported to the United States are counterfeit.

Accepted Answer

A) True 
 B)False

Question 15

Paula develops a new espresso machine that she names "Sure Shot." She also writes an operating manual for the machine. Paula can obtain trademark protection for

Accepted Answer

A)  the espresso machine. 
B)  the "newness" of the espresso machine. 
C)  the name "Sure Shot." 
D)  the operating manual.

Question 16

Mary Kate Corporation allows Ashley Company to use Mary Kate's trademark as part of Ashley's domain name. This is

Accepted Answer

A)  a license. 
B)  a likelihood of consumer confusion. 
C)  cybersquatting. 
D)  trademark dilution.

Question 17

The states and the federal government provide for the registration of trademarks.

Accepted Answer

A) True 
 B)False

Question 18

E-Shopping Corporation inserts Fiesta Mall, Inc.'s trademark as a meta tag in E-Shopping's Web site's key-words field without Fiesta's permission in a manner that suggests Fiesta authorized the use. This is

Accepted Answer

A)  copyright infringement. 
B)  patent infringement. 
C)  trademark infringement. 
D)  no infringement.

Question 19

Ric designs a new tablet computer that he names "Sci Phi." He also writes the operating manual to be included with each final product. Ric can obtain patent protection for

Accepted Answer

A)  the tablet computer. 
B)  the "newness" of the tablet computer. 
C)  the name. 
D)  the operating manual.

Question 20

Jeannie runs a dude ranch called J Bar B Dude Ranch and has a Web site called www,jbarbduderanch.com. Ben starts another dude ranch and registers a Web site called www,jbarbduderanch.com. Ben is

Accepted Answer

A)  cybersquatting. 
B)  cyberstalking. 
C)  not doing anything illegal. 
D)  counterfeiting.

Exam 5: Intellectual Property and Internet Law

A marketing technique can be a trade secret.

Go! is a handheld video game featuring races between imaginary creatures and vehicles. The graphics used in the game are protected by

Trade names have the same legal protection as trademarks.

A service mark distinguishes products used, or "put into service," by the government.

Zoe invents "All for One," new business inventory control software, and applies for a patent. If Zoe is granted a patent, it will protect her product

Caramello Chip & Cookie Corporation (4C) obtains, and gives its employees, a list of the customers of Sugar & Spice Sales, Inc. (3S) . Under the law that applies to trade secrets, 4C's conduct is actionable provided

Stormclouds Inc. makes and markets its U.S. patented Tempest Tablet in the United States. Squalls Ltd., a Chinese firm, begins making and marketing the same product in China as Outburst Pad without Stormclouds's permission. Squalls is

In 2012, Online Marketing Corporation registers its trademark as provided by federal law. After the first renewal, this registration

Wendy works as a weather announcer for a TV station under the character name Weather Wendy. Wendy can register her name as a

Downloading software or music into a computer's random access memory without authorization is copyright infringement.

A certification mark distinguishes products approved, or "certified," by the government.

A trademark can be diluted by the use of a similar mark.

The need to protect intellectual property is recognized in the Declaration of Independence.

It is estimated that over 70 percent of the goods imported to the United States are counterfeit.

Paula develops a new espresso machine that she names "Sure Shot." She also writes an operating manual for the machine. Paula can obtain trademark protection for

Mary Kate Corporation allows Ashley Company to use Mary Kate's trademark as part of Ashley's domain name. This is

The states and the federal government provide for the registration of trademarks.

E-Shopping Corporation inserts Fiesta Mall, Inc.'s trademark as a meta tag in E-Shopping's Web site's key-words field without Fiesta's permission in a manner that suggests Fiesta authorized the use. This is

Ric designs a new tablet computer that he names "Sci Phi." He also writes the operating manual to be included with each final product. Ric can obtain patent protection for

Jeannie runs a dude ranch called J Bar B Dude Ranch and has a Web site called www,jbarbduderanch.com. Ben starts another dude ranch and registers a Web site called www,jbarbduderanch.com. Ben is