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    Exploring Marketing Research Study Set 1
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    Exam 6: Qualitative Research Tools
  5. Question
    _____ Are the Researcher's Descriptions of What Actually Happens in the Field
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_____ Are the Researcher's Descriptions of What Actually Happens in the Field

Question 6

Question 6

Multiple Choice

_____ are the researcher's descriptions of what actually happens in the field and are the text from which meaning is extracted.


A) Hermeneutics
B) Field notes
C) Discussion guides
D) Verbatims

Correct Answer:

verifed

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