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    Business Research Methods Study Set 3
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    Exam 14: Attitude Measurement
  5. Question
    Which Component of Attitude Refers to an Individual's General Feelings
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Which Component of Attitude Refers to an Individual's General Feelings

Question 90

Question 90

Multiple Choice

Which component of attitude refers to an individual's general feelings or emotions toward an object?


A) subjective
B) cognitive
C) affective
D) conative

Correct Answer:

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