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  3. Study Set
    Consumer Behavior Building Marketing Strategy
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    Exam 18: Post-Purchase Processes, Customer Satisfaction, and Customer Commitment
  5. Question
    Which of the Following Factors Is the MOST Likely Reason
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Which of the Following Factors Is the MOST Likely Reason

Question 9

Question 9

Multiple Choice

Which of the following factors is the MOST likely reason consumers change providers of a service?


A) core service failure
B) service encounter failure
C) pricing
D) attraction by competitors
E) ethical problems

Correct Answer:

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