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    Consumer Behavior Building Marketing Strategy
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    Exam 17: Outlet Selection and Purchase
  5. Question
    Sales of Additional Items to Customers Who Came to Purchase
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Sales of Additional Items to Customers Who Came to Purchase

Question 81

Question 81

Multiple Choice

Sales of additional items to customers who came to purchase an advertised item are referred to as _____.


A) incremental sales
B) spillover sales
C) marginal sales
D) sales plus
E) impulse sales

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