Multiple Choice
Joseph is considering the purchase of a computer, and he is comparing brands on the basis of price, memory, speed, and reliability. He mentally ranks each alternative on these attributes and makes a selection based on these rankings. Joseph is using which type of choice process?
A) affective choice
B) attitude-based choice
C) rational choice
D) attribute-based choice
E) instrumental choice
Correct Answer:
Verified
Correct Answer:
Verified
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