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John Drinks Schweppes Ginger Ale for Dinner as a Beverage

Question 78

Multiple Choice

John drinks Schweppes Ginger Ale for dinner as a beverage, while Jack uses it only as a mixer in his cocktails. Which factor that influences the importance of evaluative criteria is this?


A) usage situation
B) competitive context
C) advertising effects
D) quantity of criteria
E) temporal perspective

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