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Bobbie Bought a Dell Computer Because Her Brother Has One

Question 43

Multiple Choice

Bobbie bought a Dell computer because her brother has one, and he seems to be satisfied with it. She did not compare any other computers when making this choice. Which type of choice process did Bobbie use?


A) affective choice
B) attitude-based choice
C) rational choice
D) attribute-based choice
E) instrumental choice

Correct Answer:

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