Which of the Following Statements Is TRUE Regarding Consumer Choice

Multiple Choice

Which of the following statements is TRUE regarding consumer choice processes?

A) Attitude-based choices require the knowledge of specific attributes at the time the choice is made.
B) The greater the motivation to make an optimal decision, the more likely an attitude-based choice will be made.
C) Motivation, information availability, and situational factors interact to determine the likelihood that attitude-based choices are made.
D) Consumers do not use attitude-based choices for important products.
E) Attitude-based choices require the comparison of each specific attribute across all brands considered.