Joanne Is Considering the Purchase of a Microwave Oven and Has

Multiple Choice

Joanne is considering the purchase of a microwave oven and has four evaluative criteria. For each criterion, she has attached an importance weight ("W") , and each brand is evaluated on its performance on that criterion ("B") . Then a rating is calculated by summing the product of the B's and W's on a criterion for each brand, and the brand with the highest overall rating is chosen. Which type of decision rule is Joanne using?

A) conjunctive
B) disjunctive
C) lexicographic
D) elimination-by-aspects
E) compensatory