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    Consumer Behavior Building Marketing Strategy
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    Exam 16: Alternative Evaluation and Selection
  5. Question
    An Attribute Used to Stand for or Indicate Another Attribute
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An Attribute Used to Stand for or Indicate Another Attribute

Question 50

Question 50

Multiple Choice

An attribute used to stand for or indicate another attribute is known as a _____.


A) determinant attribute
B) substitute indicator
C) surrogate indicator
D) secondary indicator
E) proxy

Correct Answer:

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