With the Information Provided by Perceptual Mapping, the Marketer Can

Multiple Choice

With the information provided by perceptual mapping, the marketer can determine all of the following EXCEPT _____.

A) how the position of brands changes in response to marketing efforts
B) how different brands are positioned according to evaluative criteria
C) how to position new brands using evaluative criteria
D) how consumers will trade one evaluative criteria for another
E) all of the above