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    Consumer Behavior Building Marketing Strategy
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    Exam 16: Alternative Evaluation and Selection
  5. Question
    Which of the Following Is Often Used as a Surrogate
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Which of the Following Is Often Used as a Surrogate

Question 37

Question 37

Multiple Choice

Which of the following is often used as a surrogate indicator of quality?


A) price
B) advertising intensity
C) warranties
D) country of origin
E) all of the above

Correct Answer:

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