Multiple Choice
A new brand of peanut butter cookies includes Hershey's Kisses chocolates on top. Which of the following is this new brand using in an attempt to gain from the quality associated with Hershey's chocolate?
A) blind test
B) brand alliance
C) two-sided message
D) conjoint alliance
E) conjunctive alliance
Correct Answer:
Verified
Correct Answer:
Verified
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