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    Consumer Behavior Building Marketing Strategy
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    Exam 16: Alternative Evaluation and Selection
  5. Question
    Attribute-Based Choices Involve the Use of General Attitudes, Summary Impressions
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Attribute-Based Choices Involve the Use of General Attitudes, Summary Impressions

Question 25

Question 25

True/False

Attribute-based choices involve the use of general attitudes, summary impressions, intuitions, or heuristics.

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