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    Consumer Behavior Building Marketing Strategy
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    Exam 15: Information Search
  5. Question
    The Term Used for Percentage of People Who Click Through
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The Term Used for Percentage of People Who Click Through

Question 40

Question 40

Multiple Choice

The term used for percentage of people who click through a banner ad to the corporate website is known as the _____.


A) response rate
B) turnover rate
C) click-through rate
D) rating
E) hits

Correct Answer:

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