Kodak Markets Digital Cameras and Is Aware That Consumers Search

Multiple Choice

Kodak markets digital cameras and is aware that consumers search for information concerning this product on the Internet using one of the several search engines (e.g., Google) . To ensure that Kodak appears on the first page of results, this company pays the search engine to become a sponsored link when consumers search the key words "digital camera." This is an illustration of _____.

A) market segmentation
B) search engine optimization
C) spam
D) blogging
E) behavioral targeting