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    Consumer Behavior Building Marketing Strategy
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    Exam 15: Information Search
  5. Question
    Which of the Following Factors Influences the Expected Benefits and Perceived
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Which of the Following Factors Influences the Expected Benefits and Perceived

Question 96

Question 96

Multiple Choice

Which of the following factors influences the expected benefits and perceived costs of search?


A) market characteristics
B) product characteristics
C) consumer characteristics
D) situation characteristics
E) all of the above

Correct Answer:

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