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  3. Study Set
    Consumer Behavior Building Marketing Strategy
  4. Exam
    Exam 15: Information Search
  5. Question
    Higher Perceived Risk Is Associated with _____
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Higher Perceived Risk Is Associated with _____

Question 92

Question 92

Multiple Choice

Higher perceived risk is associated with _____.


A) decreased search prior to purchase
B) more reliance on information from personal sources
C) greater reliance on personal experience
D) B and C
E) A and C

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