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    Business
  3. Study Set
    Consumer Behavior Building Marketing Strategy
  4. Exam
    Exam 15: Information Search
  5. Question
    Consumers' General Approaches or Patterns of External Search Are Termed
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Consumers' General Approaches or Patterns of External Search Are Termed

Question 18

Question 18

Multiple Choice

Consumers' general approaches or patterns of external search are termed _____.


A) social status
B) shopping orientations
C) involvement
D) motives
E) differentials

Correct Answer:

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