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    Consumer Behavior Building Marketing Strategy
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    Exam 15: Information Search
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    Which Situation Tends to Increase Perceived Risk
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Which Situation Tends to Increase Perceived Risk

Question 13

Question 13

Multiple Choice

Which situation tends to increase perceived risk?


A) financial cost
B) multiple item purchases
C) gift giving
D) B and C
E) all of the above

Correct Answer:

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