If the Target Market Engages in Limited Decision Making and the Brand

Multiple Choice

If the target market engages in limited decision making and the brand is not part of their evoked set, the objective will be to _____.

A) disrupt the existing decision patterns
B) capture as large a share of the purchases as practical
C) intercept the consumer during the search for information on the brands in the evoked set
D) develop a strong position on those attributes important to the target market
E) defend against the disruptive tactics of competitors