Karl and His Wife Are Considering Putting a Built-In Pool

Multiple Choice

Karl and his wife are considering putting a built-in pool in their backyard. They were discussing who they could get to do it for them, and they realized they knew of five pool contractors in their city. These five pool contractors that they thought of as potential contractors for them represent their _____.

A) awareness set
B) evaluative criteria
C) alternative set
D) preferred set
E) consideration set