Multiple Choice
Which of the following statements is FALSE regarding problem recognition?
A) Problem recognition is the first stage in the consumer decision process.
B) Only when the desired state is greater than the actual state will a problem exist.
C) Problem recognition is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process.
D) Without recognition of a problem, there is no need for a decision.
E) All of the above are true regarding problem recognition.
Correct Answer:
Verified
Correct Answer:
Verified
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