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    Consumer Behavior Building Marketing Strategy
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    Exam 14: Consumer Decision Process and Problem Recognition
  5. Question
    James Likes to Eat a Strawberry Pop-Tart for Breakfast Before
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James Likes to Eat a Strawberry Pop-Tart for Breakfast Before

Question 3

Question 3

Multiple Choice

James likes to eat a strawberry Pop-Tart for breakfast before school. After about two weeks of this, he starts to get bored with that and switches to waffles. James is displaying which type of behavior?


A) variety-seeking
B) brand-switching
C) entertainment
D) limited search
E) extended search

Correct Answer:

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