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    Consumer Behavior Building Marketing Strategy
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    Exam 12: Self-Concept and Lifestyle
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    Consumers Who Do Not Place Heavy Weight on the Opinions
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Consumers Who Do Not Place Heavy Weight on the Opinions

Question 97

Question 97

Multiple Choice

Consumers who do not place heavy weight on the opinions and feelings of others are called _____.


A) independents
B) interdependents
C) high self-monitors
D) low self-monitors
E) conspicuous consumers

Correct Answer:

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