Bob Is a Consumer Who Strives for a Clear Social

Multiple Choice

Bob is a consumer who strives for a clear social position and is strongly influenced by the actions, approval, and opinions of others. He drives an expensive automobile and only buys brands of clothing that are considered "status symbols." Which primary motivation is driving Bob's behavior?

A) ideals motivation
B) achievement motivation
C) self-expression motivation
D) realist motivation
E) focused motivation